Spring is officially here, which means it’s time to get in gear for some annual spring cleaning. We don’t just mean cleaning and organizing your office, though. It’s important to remember that your company website needs to be regularly maintained and refreshed to make sure everything’s working properly and looking good. Without periodic updates to
What is SEO? SEO stands for search engine optimization and refers to various techniques aimed at improving search engines’ ability to discover and rank your website much higher than millions of other distinct websites in reply to a search query. In this way, SEO benefits you by ensuring that potential customers don’t have to
Each year, the average U.S. consumer spends around $1,800 on e-commerce sites, and online shopping isn’t expected to phase out anytime soon. That’s why companies selling products online are scrambling to design the best looking, most user-friendly e-commerce sites on the internet. It’s a competitive business, and web design plays an integral role in keeping
In the digital age, your business can’t survive without a website. But merely having a website isn’t enough. You’ll need to make certain your web design keeps up with the changing times. That means it’s not sufficient to rely on a site that was built in 2003 and hasn’t been updated since. Exactly how outdated is too outdated? These
Search engine optimization, or SEO, includes on-page and off-page efforts to help a website rank more highly on a search engine’s result lists. Since the top links on Google and Bing tend to get the most traffic, moving up the search engine rankings is a great way to boost your website’s visibility and impact, especially
Investing in SEO services is one of the best things you can do for your company. In today’s digital age, if you don’t show up in search engine results pages, you might as well not exist at all. Consumers look on the Internet to see which companies, products, and services they should spend their money
Crafting a trustworthy website for your business is one of the best ways to establish yourself as a leader in your field. Not only will you become a hub of information for your clients, but you’ll also be more likely to engage with websites of a similar caliber. Establishing a trustworthy website, however, is not
When you want to improve your online presence or improve your digital marketing strategy, a common first step is performing an SEO audit of your business. Organic marketing through SEO strategies is one of the best ways to reach customers who are looking for your goods and services. You might catch yourself asking, what is
Digital marketing companies use a variety of strategies to appeal to new consumers. One of the best ways to grow a following and improve your domain rating is through the use of organic SEO, otherwise known as organic search engine optimization. But what makes an SEO strategy organic? Here’s everything you need to know
Maybe you have a business currently, or maybe you are considering starting a business. Either way, you have heard of both a web design agency and digital marketing. But what is the relationship between a website design company and digital marketing? It does not have to be confounding, confusing or convoluted. What it can be,
The holidays are officially upon us and that means it’s time to improve your seasonal digital marketing if you want to improve your sales. Here are some tips for marketing during the holidays. Create limited time offers There are three main factors that influence consumer spending when it comes to online shopping: the price (87%),
If you want to offer the best online experience for your customers, relying on a professional website design is the best way to keep shoppers on your site. Working with a professional website design company is the best way to give your site a streamlined, classy look. When you want to update your design, consider
So, you’ve decided to sell online. In order to effectively sell your products online, you need more than just a website. You need a plan. You need to understand how web design and form will impact your eCommerce sales. Which is why there is an entire sub-category of website design called eCommerce web development. Whether
Choosing whether to update your website or rehaul and rebuild the entire site can seem like a daunting task. With every new tech update, mobile-friendly feature, and marketing shift, it can feel impossible to keep up. However, your website might just need a few tweaks here and there. If you want to change your website,
That’s right: the update is long past due. If you have a website that looks like it was made in the 90s, it’s time to join the 21st century and boost your e-commerce web development with a new website design. Here are the top reasons you should upgrade your website with a web design agency
Search engine optimization, or SEO, is an important factor in gaining organic internet traffic for your business online. If you’re looking to delve into the deep inner workings of SEO, you should know the dos and don’ts of the strategy. If you want to become an SEO master, here are some of them. Do: Use
As most consumers and businesses today are online, a major chunk of your marketing has to be digital to attract clients. There are few businesses today that haven’t made use of digital technology for marketing and other activities. If you’re one of them, know this—lagging in the digital marketing game will take a toll on your bottom
With cut-throat online competition businesses face today, customers have high expectations. A website that’s user-friendly can be a game-changer for your bottom line.
Online retail in the U.S is a multi-billion-dollar sector that has plenty of potential to grow. One of the most widely used online marketing strategies to spike site traffic is Search Engine Optimization (SEO). What precisely is it? Simply put, SEO is the process of optimizing your website so that customers find you online, organically. Being
It’s a busy world out there for online business owners with 51% of American shoppers buying products on the web. Before making a decision as important as hiring a web design company, read our list of 10 considerations! Credentials Find out how qualified the team of professionals working on your website is. What relevant experience do
There was an age when business success was dependent on market reputation and quality product that the company had to offer. But times and business dynamics have changed. These days, it’s essential that your business has an online identity and presence. Customers just don’t walk in because they find your value preposition intriguing; they Google
In the U.S, 81% of the public has social media profiles. According to an annual survey conducted by United Parcel Service Inc. 51% of American shoppers made purchases on the web. This trend is only going to increase, claims The Wall Street Journal. With such a prolific increase in online shopping, there was an equally prolific boom
The benefits over hiring in-house expert. In-house experts are not only expensive, you do not need them all the time, or for the same amount of work.
“If you want 10,000 new customers, you have to build a new warehouse and this and that. For me: two servers.”— Jack Ma This iconic quote by the founder of Alibaba group sums up the power of ecommerce nicely. Businesses offering any kind of product or service should refocus their efforts on building an online
Creating a social media campaign isn’t as easy as coming up with a catchy post or hashtag. Other than a spark of creativity, a campaign should have relevancy in the pop culture, a hint of inspiration, and the ability to engage the audience. There are many social media campaigns that have set the bar high. We’re counting
Nothing else changes as fast as digital marketing. What may have worked 2 years ago, won’t anymore. Search engines and social media are constantly changing their algorithms to become better and smarter at providing relevant search results for users. This means that businesses need to stay at the top of their game if they want
You may have a professional ecommerce website, the best customer support and an efficient order fulfillment process; but without a winning SEO (Search Engine Optimization) game plan, you are unlikely to make it big—or at all, for that matter. Consider hiring an expert SEO service if you don’t have an SEO specialist in your team.
For all your modern web development needs get in touch with the talented design experts at blue soft.
Once upon a time, having a website was enough to position yourself as a serious and credible business. Today, a user has high expectations of your site. If establishing and maintaining a website, generating traffic and converting leads are your priorities—as it should be—it’s time to go take a second look at your brand’s digital
Think of digital marketing as bunch of streets, all leading to online ranking and reputation. The streets are many, and you pick the ones most feasible for your business. We’ll list the top five digital marketing services needed by ever modern business. Take a look: 1. Website Design & Development Right off the bat, you need
93% of online exploits start off with a search engine. Needless to say, Search Engine Optimization (SEO) campaigns are your way to generating traffic, converting leads, improving sales. For local businesses however, SEO requires more consideration. Arguably one of the effective digital marketing strategies for small-scale, local business, SEO needs to be done right. The better
In this widespread use of digital technology, there are places around the world where essential living resources are scarce but everyone owns a smartphone. Such is the importance of technology. And if you are running a business that has not yet made use of digital tech for marketing and other tasks, you’re definitely losing out
Your company’s website is like a window to the soul of your business. This is the place where potential clients go to learn about you and your services. If your website doesn’t provide the best possible first impression, you could be losing business without even knowing it. So, doesn’t it make sense to hire a
