Get Discovered

What Is SEO?

SEO is the process of raising a website’s ranking in the search engines unpaid results—also called “natural” or “organic” results.

In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors a website will receive.

In addition, search engine optimization can affect different kinds of searches, including image searches, local searches, video searches, academic search, news search and industry-specific vertical search engines.

When it comes to getting traffic to your website, search engine optimization is essential for any campaign.We specialize in providing customized search engine optimization service for businesses in New Jersey.

The Bluesoft Design team has tons of experience with ranking for Google. As a certified Google Partner, we’re familiar with the ins and outs of Google’s formula that they use to determine a site’s ranking. With a strong SEO campaign in place, customers will be flocking to your website in no-time. Get a free SEO Audit today to see what improvements we can make to help your business grow.

Our SEO Process

Below is our four step SEO process that is proven to increase website traffic and drive the right traffic to your website.

1. Research

We begin the process with keyword research. We’ll start by studying your business, your industry & your competitors and selecting keywords that we believe you should aim to rank for the get the best results.

When choosing keywords for clients, we consider:

How often the keyword is searched a month?
How many sites are competing for the same word?
How relevant is this keyword to your site?
Will it drive the right type of traffic to your site?

2. On-Site

The next stage of the SEO process is to make sure the content of your site is set up properly so that Google can associate your website with your chosen keywords. We do this by creating new content for your site that will include your selected keywords. We include your keywords in several different spots throughout a page so that search engines can associate your page with your keywords.

Our on-site optimization process includes:

Custom blog posts
Meta titles & descriptions
Image alt tags
URL formatting
Page content formatting

3. Off-Site

Now that your website itself is optimized, its time to focus on the things that affect your ranking off your site. One of the major contributing factors to your ranking is backlinking. A backlink is when a different website posts a link back to your website. This shows search engines that you are relevant and have a website worth talking about.

Search Engines like to see a variety of different types of backlinks. We use this knowledge to create a backlink portfolio for your business that includes the following types of backlinks:

Business Profiles
Business Indexes
Community Participation Links
Classified Ads
Infographics
Social Media Posts

4. Reporting

Every week you will receive a report detailing the work we’ve completed for your site & the progress your keywords have made. You will also have access to a personalized dashboards so you can check on your keyword rankings whenever you’d like. Your weekly report will also include any suggestions we have to improve your campaign and the backlink report to see the backlinks that we’ve created for your site.

Case Studies

Prime Line Packaging

Prime Line Packaging is a family-owned business with over 60 years of experience in custom printed and designed packaging based in South Plainfield, New Jersey.

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Vipac

Vipac is 3rd generation family owned packaging company located in Edison, New Jersey. Vipac specializing in various types of packaging including: vinyl, PEVA, custom shopping bags, garment, cosmetic, bedding and more.

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Discover More

SEO

Get Discovered

What Is SEO?

Get a Free Website Audit

Our SEO Process

1. Research

2. On-Site

3. Off-Site

4. Reporting

Case Studies

Prime Line Packaging

Vipac

Get a Free Quote

What’s Next?

Give Us a Call

Send an Email