Game Liquidations

Game Liquidations is an electronics reseller based out of New Jersey.

Bluesoft Design helped scale organic revenue for Game Liquidations by almost 2000%.

URL

Industry

  • Consumer Electronics

Project Length

  • 9 months

Campaign Type

  • SEO

OVERVIEW

Game Liquidations is an online-exclusive electronics reseller out of Edison, New Jersey. Game Liquidations has been reselling branded electronics such as LG, Samsung, Webber, and more, since 2003.

Game Liquidations has built a successful name for itself over the years beginning on eBay and slowly expanding into other marketplaces before eventually beginning to sell on their own website.

Challenges

Game Liquidations had been receiving the majority of their website sales from Google Shopping campaigns that they had set up themselves. However, after a Google Ads update, Game Liquidations had their sales drop significantly and their campaigns were no longer performing.

They needed a new method of getting new sales to their store outside of Google Ads. In addition, because they sold very expensive products, their bounce rate was a lot higher so they needed a more cost-effective way to generate site traffic without paying for every click.

*Average keyword position for all of our targeted keywords between April-October, 2023.

Solutions

Over the course of 9 months, we optimized Game Liquidations online store to help convert more of their existing traffic into sales and put out new onsite content monthly to rank the site for more relevant & high-volume keywords and attract new visitors. With the new strategy in place, we were able to

  • Help GL get discovered by new customers for non-branded keywords
  • Cleanup any broken links/pages that were scaring existing customers away
  • Push out new content that engaged visitors and establish GL as an authority
  • Raise their overall site authority making it easier to rank faster for more keywords
  • Generate over $155k in organic revenue over the course of the campaign

scoreboard

  • +529.12%
    in organic users
  • +42.96%
    in organic engagement rate
  • +1925%
    in organic conversions
  • +1889.52%
    in organic revenue

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