Is an SEO Agency the Key to Success?
Most marketing is done online today, and projections indicate that by 2030 virtually all marketing will be conducted over the Internet. When it comes to marketing online, it’s an art as much as it is a science. If you want to create a popular brand that gains a lot of traffic each day, you’ll need to be able to analyze data, and you’ll also have to know the ins and outs of website design. If you want to rank high on Google, you’ll have to know the best SEO practices as well as how to use state-of-the-art tools and programs. Also, you’ll need to be up to speed with Facebook and Instagram marketing. If all this sounds like a lot, that’s probably because it is!
While it’s certainly possible for one person to handle all the aspects associated with effective digital marketing, doing so definitely requires lots of time and effort. Moreover, you’ll have to learn a broad range of skills, instead of specializing in one or two, and the focus required to do this will definitely be immense. If you’d prefer to let the professionals take care of your marketing initiatives, so you can handle the other important facets of your business, consider hiring an SEO agency.
SEO agencies are preferred for a plurality of reasons, and we list eight of these below:
In the SEO game, it’s all about “organic” or “natural” results. Ranking high on Google is a key to success in the current atmosphere, and such doesn’t seem to be changing in the near future. If your site is ranked high when a specific search is launched, there’s a good chance it’ll appear at or near the top of the search page. The more this happens, the more traffic you’ll get!
An SEO company will also be able to find the best keywords for your business. Keywords are words that are commonly entered in Google’s search engine, and finding the right ones takes skill and research. Using analysis and state-of-the art technology, an SEO team can find which keywords you should be targeting.
- They Know How to Create Converting Websites
Appealing websites are everywhere nowadays, and a website that looks good is a website that converts interest into sales. You may not be an expert in web design, but that’s fine; you don’t have to be! There are plenty of designers out there who can create a stunning and converting website for you.
But finding a web designer who knows and values your business and its goals is not always easy, even with the advent of platforms like Upwork. Here, again, we find another reason why business owners and entrepreneurs hire SEO agencies. These agencies often employ first-rate web designers—individuals who will do whatever it takes to get your website garnering traffic and generating sales.
- SEO Agencies Provide Excellent Content
In the age of the Internet, you need to be doing more than just promoting your products and services. You need to be providing useful content for site visitors, potential customers, and current clients, especially if you’re operating in an industry that’s booming with new developments, trends, and ideas. An SEO company can assist you with all content creation, and they know how to craft worthwhile content that’ll keep your customers coming back for more. A website’s content says a lot about it’s credibility; therefore, it’s absolutely essential to have relevant, accurate, and well-written content throughout your website.
- They’re Great for Local Business
Local businesses benefit immensely from strong SEO campaigns, and this is largely why most SEO companies serve many businesses in their local area. An SEO agency will be able to tailor a strategy so that it’s most effective to those in the local area. For example, if you’re a bakery in New Jersey and you’d like to increase website traffic and your overall presence online, hiring a team of SEO experts is a good idea because they’ll be able to get your business in front of local customers, retailers, distributors, etc.
You may be tempted to hire one independent contractor to execute an SEO strategy, and this temptation may come from a misconception that independent contractors are more affordable than SEO agencies. Such actually turns out to not be the case, especially when one considers the following points:
- Independent contractors typically specialize in only a few areas, which means they may have to learn on the job; this will cost you quite a bit in working hours depending on the skills required.
- Independent contractors may exaggerate their qualifications to get a job, and some might expect to get paid for a subpar performance.
- Independent contractors are in a better position to take your money and run, whereas agencies are quite heavily reliant on a positive reputation.
- SEO Agencies Are More Affordable Than Large Marketing Firms
Large marketing firms may have access to valuable connections, but sometimes their services cost a lot while failing to deliver high-quality work. Moreover, large marketing firms often have dozens of clients at a time, meaning you may not be a priority during your time working with them. This is a frustrating reality a lot of small businesses and young entrepreneurs find out eventually. Fortunately there are SEO agencies that prioritize all their clients equally, offering exceptional service and 24/7 support without fail. And more often than not SEO agencies produce results that are more valuable than those produced by big marketing firms.
- They Can Be Certified by Google
Since reliability is often sought by those looking to start an SEO campaign, it’s nice that Google offers a certification program for SEO agencies. When searching for a reliable company, look for the Google certification. The course that must be completed and passed to earn certification is no walk in the park, so agencies that earn this badge are definitely worth considering. This certification also often indicates that the agency is fluent in many important aspects like web design.
If your website goes down unexpectedly or pages are directing traffic to the wrong destinations, it’s important to have contact with the designers to ensure things get up and running smoothly in no time at all. But if you’re working with an independent contractor specializing in website design, they may not be available when you need them most. To avoid such an undesirable situation, it’s better to go with a qualified SEO team, one that offers 24/7 customer support. There’s nothing worse than feeling like your priorities don’t matter, and an SEO company that values your business and initiatives will make sure you never feel this way while working with them!
Who Should You Contact for High-Quality SEO Services?
Bluesoft Design, of course! We have been providing exceptional SEO strategies for years, and we’ll utilize all at our disposal to make sure your website ranks high in Google’s search results. Also, we’re an affordable, New Jersey-based company, so we specialize in SEO campaigns for local businesses and entrepreneurs. Get in touch with us now so you can transform your online presence!