93% of online exploits start off with a search engine. Needless to say, Search Engine Optimization (SEO) campaigns are your way to generating traffic, converting leads, improving sales.
For local businesses however, SEO requires more consideration. Arguably one of the effective digital marketing strategies for small-scale, local business, SEO needs to be done right. The better your SEO, the more often your brand’s name appears in local search results, and research shows that 50% of search engine users consider a link click-worthy when it appears multiple times.
And who better to facilitate top-of-the-line SEO than a SEO agency? Housing professionals who are mandated to stay on track with changes in Google and other search engines’ algorithms, they can improve your chances of online success.
Here are other compelling reasons to go for an SEO agency:
More manageable than in-house experts
“Why don’t I just keep an in-house SEO expert” is what you will ask yourself.
For starters, they are more expensive. In addition to a base salary, you also invest in sick leaves, benefits, training and so on. Plus, you do not need an SEO expert the entire time, or for the same amount of work. Working with an SEO agency, you can eliminate the extra costs.
Knowledge of mediums
Did you know that 18% of local searches are likely to result in a sales transaction in the same day?
Local SEO is so much more than researching keywords.
Local searchers intend to find your brand online to make purchase, possibly in real life. That means they need a location, directions, reviews and images. Their search is also likely conducted on mobile. The experts at SEO agencies have comprehensive information and understanding of tech.
Familiarity with marketing ethics
Practicing SEO without expertise is not only detrimental to your brand’s online ranking, but reputation too. Google has defined various penalties for websites following fraudulent SEO practices, and marketers often facilitate these tactics without realizing the consequences. A professional team is consistently in-the-know, to provide white-hat SEO services.
Access to array of services
You will rarely find a team of professional SEO specialists who do not provide other digital marketing services to. SEO keyword research and analysis is only the beginning. You need to incorporate the said keywords in onsite and off-page content, and you can scale your services however you like when you work with an SEO agency.
From keyword implementation to integrated analytics, Bluesoft Design offers top-notch SEO services to help local businesses in New Jersey improve their rankings in the local search market. Whether you are looking to improve lead count on landing pages or need traction for your videos, we can drive your data’s online visibility.