Here are some tips for marketing during the holidays.
Create limited time offers
There are three main factors that influence consumer spending when it comes to online shopping: the price (87%), the shipping (80%), and discounts (71%). People simply spend more during the holidays as they try to track down the perfect gift for their loved ones. By offering buy-one-get-one-free offers, free shipping, online-only discounts, and time-sensitive coupons, you can boost online traffic and gain more sales. This will create a sense of urgency among last-minute shoppers.
But don’t forget your niche products
Who are you advertising toward? If you own an electronics store, you’re not going to advertise to DIY interior decorators.
Use your niche products to your advantage. By targeting your consumer-base, you’ll be able to promote your relevance within the market and gain traction among your holiday shoppers this season. Market gifts for the family, package deals for beginners, and make the buying process easier by collaborating with Shopify web developers. If you want to reach the consumers who need your products, rely on a great digital marketing agency.
Redesign your website for the holidays
Consumers love a little effort, and showcasing deals and themes on your website is a great way to keep your customers on your website. Contact a great website design company like Bluesoft Design to craft the seasonal site of your dreams.
Blog, blog, blog
Even if you utilize Shopify web developers to streamline the buying process, blogging is the best way to introduce fresh content on your website. It can also help consumers in a pinch by offering advice, strategies, and tips for shopping during the holiday season. With the right digital marketing strategy including blogs, SEO and longtail keywords, you’ll be able to get more internet traffic on your website.
There are a number of ways to optimize your digital marketing for the holidays. When you want to redesign your website, improve your digital marketing, and boost your ecommerce, rely on the best Shopify web developers around with Bluesoft Design.