Quiz: Are You an SEO Pro?

seo benefits

seo benefitsWhat is SEO?


SEO stands for search engine optimization and refers to various techniques aimed at improving search engines’ ability to discover and rank your website much higher than millions of other distinct websites in reply to a search query. In this way, SEO benefits you by ensuring that potential customers don’t have to scroll through multiple pages of search results to find your business.


How does SEO work?


Blog posts and other content using high-value keywords are among the most potent SEO techniques, providing significant SEO benefits. Approximately 72% of marketing professionals consider quality content creation to be the most effective SEO tactic. In addition, 53% of marketing experts identify blog content creation as their number one inbound marketing priority. In fact, a July 2015 study by Moz and BuzzSumo found that long-form content of over 1,000 words consistently receives a higher number of shares and links than other types of content.


Companies that use a strong keyword in their business name rank 1.5 spots higher than those with weak or no keywords in their name. Those that publish sixteen or more blog posts per month receive nearly 3.5 times more customer traffic to their website than companies that publish a maximum of four monthly posts. In addition, SEO (inbound) leads have a 14.6% close rate, while outbound leads (such as direct mail efforts or print advertising programs) have a 1.7% close rate.


According to the 2017/18 Global Digital Outlook Study, about 43% of marketing professionals worldwide are ramping up their investment in digital marketing. Nearly 50% of businesses are already spending at least half of their entire marketing budget on digital marketing efforts.


What role does social media play?


Almost all (94%) of B2B (business to business) marketing professionals utilize the social media platform LinkedIn as a significant part of their content marketing strategy. According to a study conducted by the Pew Research Center, 72% of adult internet users use Facebook on a regular basis. The Social Media Marketing Industry Report discovered that nearly two-thirds of marketing professionals cited Facebook as the most important social media platform for social media marketing programs. A report from SalesForce Marketing Cloud noted that 83% of customers “love” or “like” when a company responds to them on social media.


SEO services are a great way to drive traffic to your website and increase your business’s visibility and profits!

Related Posts

December 6, 2019

Which Platforms Do SEO Agencies Know Best?

Several years ago, social media sites were widely viewed with skepticism; most people didn’t think they were safe. Plenty of parents were advising their children to stay off sites like Facebook and Twitter: “You never know who can see what you’re posting on there,” so many would say, often on deaf ears. Today, however, social

an image depicting website maintenance

November 25, 2019

What Areas Do SEO Agencies Specialize In

How Working with an SEO Agency Can Transform Your Online Presence Approximately 3.8 million searches are conducted on Google every minute. But did you know that Google’s search engine plays a major role in controlling the world economy. Google’s search engine, for example, determines how much information is accessible around the world, and it’s also

an image showing site conversion

November 20, 2019

8 Web Design Elements You Can’t Overlook

How Well Do You Know the Web Design Essentials It’s never been easier to build and maintain a website, and this largely explains why most businesses operating today have some kind of online presence. And because high-powered websites are valuable in today’s global marketplace, businesses have found incredible success in using websites to colonize the