Optimizing Your Website For The Modern User

Once upon a time, having a website was enough to position yourself as a serious and credible business.  Today, a user has high expectations of your site.

If establishing and maintaining a website, generating traffic and converting leads are your priorities—as it should be—it’s time to go take a second look at your brand’s digital front.

Here are a few things you should know about optimizing your website’s performance for the modern user:

Come up already!

Studies show that 47% of online users expect web pages to load in 2 seconds or less. Before you test for anything, test for speed. Did you know that Google can demote our website if it has a too-low load time and a bad retention rate?

Swipe, no zoom

Mobile internet is all the rage for online user, and you know what that means: make your website mobile-friendly. Smartphones and tablets take up more than 50% share of online traffic. People do NOT want to scale a site; they want their menus, buttons and text in place on their handy tech devices.

There are no websites like mine

Novelty is always appreciated. Your target audience is going through one website after another, each with the same old designs.

Guess how interested they will be when yours is no different? Do something unique. Skip purchasing templates and go for custom website development. Make sure your website’s theme is in synch with your brand’s tone.

Where did you come from?

People want to know about your brand. Trust-building does not happen without information. That said, consider the “About” section a necessary aspect of your website, not an afterthought. Make sure to give as much information about your beginnings, client history, any awards and recognitions, and so on.

Tell me something I don’t know

Need to make your website actually useful? Go for copy.

Fill up your pages enough so that the users get to learn more about what you have to offer, but not so much that there’s a mess of text. Consider mixing and matching different media elements. Make your website copy more appealing with custom images, videos and artwork.

Here I am, click me!

Clear call-to-actions are imperative if you want your visitors to do something about the products and services they like. Many beautifully-designed websites fail to contribute to the brand’s ROI due to lack of clear, concise buttons and links prompting users to take action.


Three magic words to give your website the traction it needs: Search Engine Optimization. If you’re getting website development services, definitely go for SEO. Strategically incorporate keywords on your homepage, product/service pages, landing pages and blogs.

As one of the leading website design companies in New Jersey, Bluesoft Design has the resources and skills to give you top-notch website development services, plus website structure and security maintenance. Reach out us today to revamp your website!

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