Crafting a trustworthy website for your business is one of the best ways to establish yourself as a leader in your field. Not only will you become a hub of information for your clients, but you’ll also be more likely to engage with websites of a similar caliber. Establishing a trustworthy website, however, is not easy. With the right tools and marketing strategies, you can create a website that’s as reliable as your business.
Here are some tips to make your business’ website more trustworthy.
Choose the right domain name
Your website domain name says a lot about your company. But with countless domain names already taken in your field, you might feel like you have to choose a gimmicky URL just to sound relevant online. Unfortunately, this leads to websites with names like “ShopCheapOnline.com.”
Keep it simple. You might want to choose the name of your business — Great Shop Online — and attach a location on the end, like “GreatShopOnlineWV.com.” In the end, you want a domain name that creates respect among shoppers and competitors alike.
Ensure your website is navigable
A well-designed website is nothing without a fast load time and easily accessible information. If your consumers have to click through three pages to find the information they’re looking for, you’ve already lost a sale.
Ensure you use your banners wisely and make important information easily accessible, otherwise, consumers won’t want to visit your site. Each year, Americans will spend around $1,800 each on ecommerce websites. If you want to engage with customers and boost your company’s trustworthiness online, your website has to grab them from the start.
Update your blog with fresh content
Updating your blog and website with fresh content is essential when people are looking for your business on search engines. This fresh content will encourage Google and other search engines to crawl your site more often, thus giving you higher rankings on SERPs. Update your content with SEO services and strategies to ensure your company is found.
Rely on the best web design agency
If you want to improve your trustworthiness online and engage in ecommerce web development, your next step should be to hire a trusted website design company with plenty of experience in the business. Hire Bluesoft Design for the best in SEO services and Shopify web developers.