Bluesoft Design grew store revenue year-over-year by over 2.6k%.
Overview
This client is an online tarp company based out of New York. They primarily target construction and commercial specialists as well as individual consumers. This client has built a name for their brand selling in other marketplaces like Home Depot, Walmart & Amazon.
Challenges
This client had been successful in scaling up their other sales channels and were ready to begin building their own. The store owners recognized the value in having a sales channel entirely within their control and were prepared to dedicate the time needed to really scale and grow a sustainable sales channel all their own.
This client needed to partner with an agency that knew how to capitalize on the popularity of a brand their built and utilize that to drive their already engaged customers to their new storefront.
Solutions
We approached this client with our proven dual market approach. With both SEO & PPC, our client was able to work on both short term & long term goals. This approach helps generate immediate sales as well as built a long-lasting Google reputation that will generate scalable & sustainable repeat sales from new customers. With this new setup, we:
- ✓ Optimized the store for conversion to boost conversion rates for existing visitors
- ✓ Improved the page speed, mobile optimization & user experience
- ✓ Fixed onsite technical SEO issues (404 pages, missing metas, page schema)
- ✓ Optimized the product feed so that products would be more easily discoverable
- ✓ Setup diversified and highly targeted ad campaigns to serve different audiences
