There was an age when business success was dependent on market reputation and quality product that the company had to offer. But times and business dynamics have changed.
These days, it’s essential that your business has an online identity and presence. Customers just don’t walk in because they find your value preposition intriguing; they Google you, read consumers’ feedback, see your rating on social media, and then make a purchase decision.
A website can set you apart from your competition and help you gain more consumers. Don’t believe it? Here are some stats to prove the significant role a website plays in your business success.
According to a survey, 30 percent of consumers don’t consider a company until it has a legitimate website. On an average, the U.S population spends 23.6 hours surfing the web throughout the week and 5 hours are spent using mobile device per day. Your consumer is spending major portion of their time on the internet. If you are not present online, your business will end up losing a lot of potential customers.
Consumers are looking for you
4/5 local consumers might be searching for your services on a search engine. Companies invest in website to gain benefit from search engine optimization. 93 percent of a customer’s online experience starts with a search engine. Google hosts 3.5 billion searches per day. Lack of presence on the internet will lose you potential customers and drive competitor sales.
An engagement tool
63 percent of customers use website as their primary source to find and interact with a business. This 63 percent represent a huge chunk of consumers who might be seeking your services, but since you are not available online, they are talking their business elsewhere.
In addition to this, the survey also indicated that 30 percent of consumers disregard a business if it does not have a website. Moreover, you need a website to add authenticity to your business, consumers search for 3 sources before making a purchase decision.
Having an optimized website with your office location and contact detail makes you trustworthy in eyes of the customers. 48 percent of consumers quoted website to be a major factor in making a company credible.
There are many general questions that consumers ask about your business before making a purchase. Website provides you with a public platform to address all queries. Anyone can access and learn more about your business.
Integrate With Social Media Platform
If you have a business Facebook account, you do understand the importance of online presence and interaction. You can generate traffic on all your social media platform through your website page.
You can develop customer insight by studying the search pattern or reading comments customer leave. This also provides you a platform to formulate a targeted marketing approach.
Websites are your online identity; they inform and engage and enable them to make a purchase decision. But owning a website is not enough—it needs to be aesthetically appealing, rich in useful and organic content and optimized for a great consumer experience.
38% consumers stop interacting with a website if it’s not appealing. So, if you don’t have a website, or want a better one, call (732) 443-0538.
Bluesoft Design is leading social media marketing service provider in New Jersey. With our expertise and technical resources, we drive your ranking, revenue and digital presence to the top.