Designing Your New Website: 10 Tips to Increase Conversion Rates

As a top web design company in NJ, the team here at Bluehost Design knows too well how important it is to have an attractive website. After all, this will be the first impression you give potential clients. However, many people don’t realize that there are also conversion rate optimization strategies to consider when designing your website. On this page, we are going to discuss ten tips for increasing conversions on your new website!

1. Have Clear Call-To-Action Buttons

Having a clear call to action can make or break your website. Any top web design agency would make the home page and call-to-action at the top of their concerns when designing a website. If you want people to sign up for a newsletter, let them know what they should do next! Having multiple buttons that lead the user in different directions is confusing and will not help increase conversion rates. Every page of your website should have one specific call-to-action button

2. Put Contact Information Somewhere Easily Found

Put your contact information, such as your phone number and e-mail, somewhere easily found. Ideally, this is not just on the contact page. This way, you can quickly receive any questions a customer may have and inquire about a project they want to embark on. Hiring a professional web design company in NJ can help unlock opportunities such as installing your own highly converting chatbox if you are up for the extra time and investment. 

3. Have a Responsive Design

A responsive design is a must-have for any modern website. People browse the web from all sorts of devices, and you don’t want your potential clients to have difficulties viewing or using your site. Having a professional design put in by a web design agency that knows how to make your website friendly for multiple devices will ensure that everyone can see what they need on their device, no matter if it’s an iPhone, tablet, or desktop PC.

4. Clear Navigation & Sales Funnels

landing page design

Having straightforward navigation & sales funnels means that the user won’t be confused about how they got to a specific page or where to go to take action at any given time. You should also make sure each page of your site links back to another significant page on the website, which will help increase conversions by making it easier for customers to navigate around and find what they need. With a clear-cut sales funnel that even a child could go through, you will notice your conversion rates go up. 

5. Be as Specific as Possible

There’s a very thin line between being too specific and not specific enough. To increase conversion rates, you have to walk that fine line! Don’t be vague about what your website is or isn’t, but don’t go overboard either! You want people to know right off the bat if this website is for them.

If you’re a web design company in NJ, make your home page say that! If you have specific services available or not, let people know what they can expect to find on the website and maybe even highlight some of them, so potential clients take note. 

6. Make People Feel Comfortable

People want to know that they can trust you before trusting your website. One way you can do this is by having a clear privacy policy on the site somewhere, so people are aware of what’s being done with their data if they decide to go ahead and sign up for an account or buy something from your store. Having an ‘About’ page, complete with social media buttons and a video introducing yourself, is another excellent way to make people feel more comfortable. If you hire a web design company in NJ, these tasks will be included in the final product. 

7. Have High-Quality Images

Having lousy images on your site won’t help increase conversion rates. In fact, it can have the opposite effect! People want to see high-resolution photos of what they are buying or signing up for, and if you cannot provide that, people will feel more hesitant about trusting your website. Investing in professional photos is a must-have for any website wishing to increase conversion rates. Imagine buying a product from a site with pixelated pictures; you would probably choose another website with a similar product that is not necessarily better. 

8. Highlight the Benefits

There’s a reason why lists are so popular online: they’re effective! People like lists because it makes them feel like they will get all the benefits in one place, and this is what you want when designing your website. You should highlight how people can benefit from signing up for an account or buying something on your site, especially if you are selling something. If there’s no clear benefit to people, they probably won’t do it!

9. Offer Free Shipping

People tend to get upset over unexpected charges such as shipping, high tax rates, and any other type of padding charges that can be interpreted as another way for the merchant to make extra cash. Free shipping is a great way to increase conversions on your website. 

If people buy things online, they will often prefer to have the cost of shipping tacked onto their product price! Make sure you have free or low-cost international shipping options so everyone can take advantage of this strategy and improve conversion rates. This will also help build trust because you’re putting your money where your mouth is and offering free shipping to anyone that doesn’t live nearby.

10. Make Your Website Secure

website secure

One of the worst things you can do for your website is not to have things like active SSL certificates and security to protect from hackers. People want to trust that their information will not end up in the wrong hands, and if you cannot provide this, they won’t feel comfortable purchasing anything from your site or signing up for an account. Make sure people know how secure your site is by having active SSL certificates. If you want to sell products, this will be necessary. Thankfully, any web design agency will help you with things like these. 

Need Some Help Getting a High-Converting Website?

There is no sense in having a website to sell a product or service if it doesn’t give you a good shot at getting an ROI. If you need help with increasing conversions on your website, call us here at Bluesoft Design today. As a top web design company in NJ, we will work with you to create a site with all the tools needed for success in your arsenal. 


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