Why You Should Add an E-Commerce Store to Your Business
“If you want 10,000 new customers, you have to build a new warehouse and this and that. For me: two servers.”— Jack Ma
This iconic quote by the founder of Alibaba group sums up the power of ecommerce nicely.
Businesses offering any kind of product or service should refocus their efforts on building an online presence through ecommerce store; it provides an opportunity for exponential growth.
If you have a business with zero online presence, you are definitely missing out. Here are a few reasons why you should immediately start planning out an ecommerce store:
Online Brand Building
Having an ecommerce website will allow you to build your brand online, adding more dynamism to it.
Once you are offering your products 24/7 through a website, your customers will feel more connected to your brand, becoming more brand loyal.
Building a brand online is crucial. When customers learn about a certain brand, they tend to search for it on social media. If they have a good experience with your brand online, they are also likely to recommend your brand to others.
Offer more convenience
One of the reasons why ecommerce is becoming so popular is due to the convenience it provides to customers. They can shop for their needs without having to leave the comfort of the homes. If you aren’t present online, your customers will turn to your competitors.
With an ecommerce store, you can provide your customers with a personalized experience, something which is not possible with a physical store. By building an email list, you can also send customized promotions to your customers, prompting them to make a purchase.
Reach bigger audience
With a physical store, your reach is limited. There is only a limited number of customers you can reach in your local area, no matter how much you spend on your marketing efforts.
On the other hand, you can target the customers throughout the US with an ecommerce store. The more you spend on marketing, the higher your reach.
The best part is that you don’t need to establish an order fulfillment process by yourself; you can partner up with any order fulfillment company that will handle shipment. All you have to do is focus on online sales.
Setting up an ecommerce website is cost-effective which is why ecommerce platforms have an incredible ROI. You even offer your products at lower rates; the cost of running an ecommerce store is low, which may increase your sales.
We provide complete website development services in New Jersey, and can build an ecommerce store for you, from scratch.
Visit our website to learn more.