In this widespread use of digital technology, there are places around the world where essential living resources are scarce but everyone owns a smartphone.
Such is the importance of technology. And if you are running a business that has not yet made use of digital tech for marketing and other tasks, you’re definitely losing out on substantial profits and growth!
Check out 5 ways digital technology has changed the business landscape to improve your brand’s online performance.
1. Content, content, content
Did you know there more than 3 million Google searches conducted, as many as 3 million posts created on Facebook, up to 500 videos uploaded on YouTube and ton of more data created and edited—all within 60 seconds? The term used to describe this situation of online content is call “content shock”.
The absurd amount of content provides businesses a range of information for research and learning purposes. It also means businesses have to work twice as hard promote their brand and get their message across to the target audience.
2. Analytical ease
You’ve got all the knowledge you need about your target market, competitors and industry, too much in fact. Now it’s time to put it to good use. The need to master data analytics is a necessity, not an afterthought, for marketers in every sector. Knowing which performance metrics matter the most in imperative to establish valuable goals.
Data analytics also enables you to know whether or not your investment on certain digital channels is paying off, as well as quantitative data regarding customer behavior.
3. Humanized brands
Successful are those brands that approach their markets in a personal, “human” fashion. The use of social media marketing should be one of the leading digital strategies for any company today.
Take a peek into the social conversation going on at Facebook, Twitter, Instagram and Pinterest. Use that knowledge to adopt the lingo people understand and appreciate in your content. Be aware of the trending topics and provide your own insights. Provide your followers with content other than which promotes your products and services. Make use of Facebook tags, Instagram stories, Twitter live chats and other tools to engage and entertain your audience.
4. Click away purchases
Purchasing things online, even those for holiday gifts, is rapidly increasing practice. According to a Forrester Research, as reported by the Wall Street Journal, more than 50% of Americans prefer the web for buying things.
In essence, online success also depends on how convenient your brands digital front is. Consider investing in customized e-Commerce website development if you offer online sales, and stay on track with cutting selling tactics.
Transparency in demand
Your customers and followers want to know more about your brand before they purchase from you. With a slew of brand offering similar products and using the same-old tactics to sell, build loyalty requires care and consideration.
We’re talking the use of online reviews, and using images and video content to provide unique, honest insights into the company’s process. Consumers are more willing to stick with a brand that offers transparency.
As one of the premier digital marketing agencies in New Jersey, Bluesoft Design has the resources and skills to provide clients with you top-notch solutions to improve online reach, ranking and reputation. Reach out us today to experience perfection in online marketing!