As most consumers and businesses today are online, a major chunk of your marketing has to be digital to attract clients. There are few businesses today that haven’t made use of digital technology for marketing and other activities. If you’re one of them, know this—lagging in the digital marketing game will take a toll on your bottom
With cut-throat online competition businesses face today, customers have high expectations. A website that’s user-friendly can be a game-changer for your bottom line.
Online retail in the U.S is a multi-billion-dollar sector that has plenty of potential to grow. One of the most widely used online marketing strategies to spike site traffic is Search Engine Optimization (SEO). What precisely is it? Simply put, SEO is the process of optimizing your website so that customers find you online, organically. Being
It’s a busy world out there for online business owners with 51% of American shoppers buying products on the web. Before making a decision as important as hiring a web design company, read our list of 10 considerations! Credentials Find out how qualified the team of professionals working on your website is. What relevant experience do
There was an age when business success was dependent on market reputation and quality product that the company had to offer. But times and business dynamics have changed. These days, it’s essential that your business has an online identity and presence. Customers just don’t walk in because they find your value preposition intriguing; they Google
In the U.S, 81% of the public has social media profiles. According to an annual survey conducted by United Parcel Service Inc. 51% of American shoppers made purchases on the web. This trend is only going to increase, claims The Wall Street Journal. With such a prolific increase in online shopping, there was an equally prolific boom
The benefits over hiring in-house expert. In-house experts are not only expensive, you do not need them all the time, or for the same amount of work.
“If you want 10,000 new customers, you have to build a new warehouse and this and that. For me: two servers.”— Jack Ma This iconic quote by the founder of Alibaba group sums up the power of ecommerce nicely. Businesses offering any kind of product or service should refocus their efforts on building an online
Creating a social media campaign isn’t as easy as coming up with a catchy post or hashtag. Other than a spark of creativity, a campaign should have relevancy in the pop culture, a hint of inspiration, and the ability to engage the audience. There are many social media campaigns that have set the bar high. We’re counting
Nothing else changes as fast as digital marketing. What may have worked 2 years ago, won’t anymore. Search engines and social media are constantly changing their algorithms to become better and smarter at providing relevant search results for users. This means that businesses need to stay at the top of their game if they want
