Category: iT news

How to Stay Relevant In the Digital Marketing Game

Digital Marketing Game

As most consumers and businesses today are online, a major chunk of your marketing has to be digital to attract clients. There are few businesses today that haven’t made use of digital technology for marketing and other activities. If you’re one of them, know this—lagging in the digital marketing game will take a toll on your bottom

SEO: Your Best Bet At Online Marketing Success

Online retail in the U.S is a multi-billion-dollar sector that has plenty of potential to grow. One of the most widely used online marketing strategies to spike site traffic is Search Engine Optimization (SEO). What precisely is it? Simply put, SEO is the process of optimizing your website so that customers find you online, organically. Being

Does Your Business Really Need a Website?

Web Design Agency Programmer

There was an age when business success was dependent on market reputation and quality product that the company had to offer. But times and business dynamics have changed. These days, it’s essential that your business has an online identity and presence. Customers just don’t walk in because they find your value preposition intriguing; they Google

Not Everything You Read On The Internet Is True: Social Media Marketing Myths You Should Be Aware Of

In the U.S, 81% of the public has social media profiles. According to an annual survey conducted by United Parcel Service Inc. 51% of American shoppers made purchases on the web. This trend is only going to increase, claims The Wall Street Journal. With such a prolific increase in online shopping, there was an equally prolific boom