Bluesoft Design earned an average of 5.5x return on ad spend in just 4 months.
Overview
This client is an online reseller of unique sewing machine equipment and accessories. The online store services all different varieties of makes & models of sewing machines.
The owners have been working in the sewing industry for the last 17 years establishing themselves as experts in the field serving top-quality products to their customers.
Challenges
Our client had been successfully moving product online but was seeing a steady decline in visitors & sales over time. They were losing Google visibility and watching their conversion rate go down. They were also facing a series of technical errors as they tried to resolve older onsite issues themselves.
The owners needed a new method for generating revenue, help fixing their onsite tracking & other technical fixes and a strategy to help lay the foundation for the future of the store.
Solutions
Within the first 4 months of the campaign, we helped improve the user experience of the existing store to turn more visitors into customers as well as their product data to improve Google visibility, searchability and organization. With our new goals set, we
- ✓ Optimized the site for conversion to boost conversion rates for existing visitors
- ✓ Fixed onsite tracking codes to better monitor ad performance & user data
- ✓ Optimized the product feed so that products would be more easily discoverable
- ✓ Setup diversified and highly targeted ad campaigns to serve different audiences
- ✓ Generated $362k in revenue within the first year of the campaign earning a 5.5x ROAS
