255k Revenue Growth in 90 Days

This client is an online seller of emergency medical equipment.

Bluesoft Design grew their revenue by 164% in just 90 days

Platform

  • Shopify

Industry

  • Medical Equipment

Project Length

  • Ongoing

Campaign Type

  • SEO + PPC

OVERVIEW

This client is an online seller of new & used emergency medical equipment & accessories. The online store features brands like Stryker & Ferno and offers a variety of different equipment types for different use cases.

This brand has been a name in their industry for the past 20 years offering best-in-market pricing and quality customer service.

Challenges

The client was coming off a steady decline in sales over the last few years. The client had changed their site name, branding and product line over the years without maintaining proper SEO practices. They also had multiple agencies working on PPC over the years in an account with broken tracking & data, leading to continuous annual declines in sales.

Our client needed their ads accounts repaired, SEO technical & structural fixes and recovery in traffic numbers from their past SEO mistakes.

Solutions

Within 90 days, we worked on repairing what the client already had in place while we set the foundation to target new keywords and growth opportunities in the coming months. So, with that, we:

  • Redesigned the clients site to help boost their existing conversion rate
  • Fixed their conversion tracking in their Google Ads account
  • Optimized their existing Google Ads & created new ads
  • Added fresh new content to the clients existing category & product pages
  • Redirected 1000 broken links and repaired 30 collection pages
  • Generated $255k in revenue within 3 months of the campaign

scoreboard

  • 45%+
    conversion rate
  • 164%+
    total revenue
  • 61%+
    orders
  • 17x+
    ROAS

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