Bluesoft Design helped grow their orders by 193% YOY.
Overview
This client is a licensed toy and consumer electronics company known for creating popular audio products and role playing toys for kids, often featuring beloved characters from brands like Disney, Marvel, and Nickelodeon. With strong sales on Amazon, Walmart, and other major retailers, this client set their sights on building out their own direct-to-consumer storefront.
Challenges
Having already built a strong presence through retail and marketplace channels, this client recognized the need for a their own DTC experience where they could better understand with their customers, announce new products, and control the customer journey. To do this, they needed a partner who could translate their marketplace momentum into direct sales growth on their own site.
Solutions
We introduced our signature dual-channel growth strategy, combining paid ads (PPC) with organic search (SEO) to build fast results while building a long-term foundation for sustainable growth. With this approach, eKids was able to drive targeted traffic, boost conversions, and enhance their digital brand experience. Our work included:
- ✓ Enhancing the client's existing product collections
- ✓ Generating new landing pages to target different audiences and subsets of products
- ✓ Technical SEO cleanup, including metadata improvements, schema implementation, and error resolution
- ✓ Enriching existing product data to target more relevant keywords
- ✓ Building product reviews to enhance Google search results
- ✓ Managing & scaling PPC campaigns targeting new & existing customers
