Shopify Plus Explained: Everything You Need to Know

Growing ecommerce businesses are constantly on the lookout for robust e-commerce solutions that can scale with their growth. Enter Shopify Plus, an enterprise-level offering that takes the foundational ease-of-use of Shopify and amplifies it with powerful features designed for high-volume merchants. This platform is not just about managing an online store; it’s about redefining the way businesses engage with e-commerce, providing a significant leap in functionality and customization. With the debate ongoing about Shopify vs Shopify Plus, understanding the distinct advantages and potential transaction fees of upgrading is crucial for businesses aiming to expand their online presence effectively.

What is Shopify Plus?

Shopify Plus is tailored for high-volume businesses and enterprises, providing the most sophisticated features and capabilities in Shopify’s lineup of offerings. Launched in 2014, it provides a robust, customizable enterprise solution that supports the needs of rapidly growing businesses without the traditionally high costs associated with development and time. This platform is not just about selling products; it’s about offering scalable, powerful tools that support businesses ranging from startups to Fortune 500 companies.

Scalability and Customization

At its core, Shopify Plus is designed to grow with your business. It offers a full-stack platform that can be customized from the front end to the back end. This flexibility allows businesses to plug in their existing systems through APIs, ensuring that they can adapt and scale without limitations. The infrastructure supports innovation and is built to evolve as business needs change, making it a go-to choice for the world’s leading enterprise brands.

Rapid Deployment and Expert Support

One of the standout features of Shopify Plus is its average launch time of just 90 days, compared to the 8–12 months typically required with traditional enterprise software. This expedited process is supported by onboarding and migration guidance from a team of replatforming experts. Additionally, ongoing strategy and guidance are provided by a team of merchant success ecommerce experts, ensuring that businesses have all the support they need to achieve their goals.

Enhanced Features for High-Volume Merchants

Shopify Plus offers a variety of specialized features tailored for high-volume operations. This also encompasses unique apps and channels that are exclusively accessible to Shopify Plus merchants. The platform supports unlimited staff accounts, allowing businesses to grow their personnel without incurring additional costs. Moreover, Shopify Plus merchants benefit from customizable checkout experiences through the checkout.liquid file, giving more control over branding.

Global Expansion and Multi-Store Management

Shopify Plus caters to businesses looking to go global by supporting up to nine expansion stores for internationalization and other strategic uses. This feature is crucial for managing separate physical locations and tailoring offerings to various markets. The platform also includes up to 200 locations for tracking inventory and fulfilling orders, along with support for unlimited development stores.

Exclusive Access and Continuous Learning

Shopify Plus merchants enjoy exclusive access to the Shopify Plus Academy, where they can find self-guided courses focused on business expansion. Additionally, through the Shopify Plus Partner Program, merchants can connect with expert service partners, handpicked for their technical proficiency, who provide tailored solutions to support the needs of fast-growing businesses.

In short, Shopify Plus stands out as a comprehensive digital retail platform that supports businesses at every stage of growth. From its customizable and scalable infrastructure to its rapid deployment and dedicated support, Shopify Plus is equipped to be the backbone of any high-volume business, allowing them to focus on expansion and market penetration without being bogged down by operational logistics.

Key Features of Shopify Plus

Shopify Plus offers a robust suite of features designed to support high-volume businesses and enterprises. These features are designed to boost operational efficiency, enhance scalability, and offer extensive customization options. Here’s what you need to know about the key aspects of Shopify Plus that make it a powerful choice for businesses aiming to expand and optimize their e-commerce strategies.

Automation Tools

Shopify Plus provides powerful automation tools that transform time-consuming tasks into efficient workflows, allowing businesses to save valuable time and focus on strategic growth. With Shopify Flow, businesses can automate common operations such as tracking and rewarding top customers, managing inventory, and processing orders. This tool allows for the creation of custom workflows that simplify daily operations and enhance overall efficiency.

Automations extend beyond basic tasks with the ability to schedule sales events and manage marketing campaigns through tools like Launchpad, which coordinates sales and provides real-time analytics. Additionally, Shopify Scripts offer the capability to customize checkout experiences and apply discounts automatically, enhancing the customer experience and boosting conversion rates.

Customization Options

The platform stands out for its extensive customization capabilities, enabling businesses to mold their online stores to fit their unique brand identity and operational requirements perfectly. Shopify Plus users can access advanced features such as the checkout.liquid file, which offers complete control over the checkout environment, enabling brands to provide a consistent and branded shopping experience.

Businesses can also leverage the Shopify API to integrate with existing systems like CRM, OMS, and ERP, ensuring seamless data flow and functionality. The availability of over 100 different payment gateways further allows customization of payment processes to meet both business and customer needs.


Scalability is fundamental to Shopify Plus, built to handle the expansion of high-volume businesses seamlessly, ensuring performance is never compromised. The platform supports up to 200 physical locations and unlimited staff accounts, allowing businesses to expand their operations globally without additional costs.

Shopify Plus also facilitates international sales through features like multi-currency support and international domain management, making it easier for businesses to reach a global audience. The cloud-based infrastructure of the platform is robust enough to manage substantial spikes in traffic and sales, maintaining a 99.99% uptime, even during peak shopping events like Black Friday and Cyber Monday.

Advanced Analytics

Shopify Plus goes beyond basic analytics by providing detailed insights into business performance across multiple stores and channels. The platform offers organization-level analytics, which aggregates data from all stores within an organization, giving stakeholders a comprehensive view of their operations.

Businesses can access pre-built reports and use ShopifyQL for advanced data querying, which empowers them to make data-driven decisions. This analytical capability is crucial for understanding customer behavior, tracking sales trends, and identifying growth opportunities.

In addition to these key features, Shopify Plus offers an extensive ecosystem of apps and partners, ensuring that businesses have access to cutting-edge solutions that support their growth and operational needs. Shopify Plus stands out as a comprehensive e-commerce solution, offering a potent mix of scalability, customization, automation, and advanced analytics, ideal for businesses striving to excel in a competitive market.

Benefits of Shopify Plus

Shopify Plus significantly reduces the burden of maintenance and operational overheads, a major advantage for businesses looking to streamline operations. By eliminating the need for on-premise infrastructure, Shopify Plus reduces the financial and labor costs associated with IT maintenance. This managed SaaS platform automatically handles upgrades and security patches, allowing internal teams to focus more on strategic growth areas like marketing and product development rather than on maintaining server operations.

Improved Bandwidth and Storage

One of the standout benefits of Shopify Plus is its handling of bandwidth and storage. With unlimited bandwidth and a high storage capacity, Shopify Plus can effortlessly manage peak traffic times, such as during Black Friday or Cyber Monday sales, without the risk of site crashes. This reliability is crucial for high-volume merchants who cannot afford downtime during critical sales periods. The platform’s robust infrastructure ensures that store performance remains optimal, even under the strain of heavy traffic and large transaction volumes.

Enhanced Customer Support

Shopify Plus excels in providing exceptional customer support. Merchants on this platform benefit from 24/7 access to a dedicated Merchant Success Team and a Shopify Launch Engineer who assists with technological needs and migration strategies. This level of support is particularly valuable for businesses requiring immediate and effective responses to operational challenges. Additionally, the availability of personalized support helps merchants leverage Shopify Plus features to their fullest potential, ensuring a smooth and efficient e-commerce operation.

What’s more, Shopify Plus offers a suite of automation tools and advanced customization options that further enhance operational efficiency and customer experience. By choosing Shopify Plus, businesses can enjoy a scalable, secure, and highly supportive e-commerce environment that fosters growth and customer satisfaction.

Pricing for Shopify Plus

Shopify Plus offers a dynamic pricing model tailored to the specific needs of high-volume businesses, making it a scalable solution for enterprises aiming to expand their e-commerce operations. This section delves into the pricing structure of Shopify Plus, comparing it to other Shopify plans and examining the various factors that influence its cost.

Comparison with Other Shopify Plans

Shopify Plus begins at a base rate of $2,000 per month for businesses generating up to $800,000 in monthly revenue. Beyond this revenue threshold, Shopify Plus adopts a revenue share model, where the cost is calculated at 0.25% of the monthly revenue. This pricing structure is distinct from other Shopify plans, such as Shopify Advanced, which charges a fixed monthly fee of $399 or $299 if paid annually, plus transaction fees of 2.4% of the transaction value plus 30 cents.

Unlike the lower-tier plans, Shopify Plus offers significantly more advanced features designed for larger operations, such as enhanced customization capabilities, advanced analytics, and dedicated support. This makes Shopify Plus not just a step up from other Shopify plans but a comprehensive platform tailored for expansive business needs.

Cost Breakdown

The cost of using Shopify Plus can be broken down into several components:

  1. Base Platform Fee: This fee starts at $2,000 per month and scales up based on the merchant’s revenue, with a cap at $40,000 per month for $16 million in monthly sales.
  2. Transaction Fees: Merchants using Shopify Payments as their primary gateway enjoy the lowest rates, while those opting for third-party processors pay a standard fee plus a small percentage of the transaction for security and compliance.
  3. Additional Costs: These may include fees for using third-party apps, custom theme purchases, and costs associated with international expansion stores, which are $250 per month for each additional store beyond the nine included in the standard package.

Factors Affecting Pricing

Several factors influence the final cost of Shopify Plus for a business:

  • Sales Volume: The primary determinant is the monthly sales revenue, with higher volumes leading to higher fees under the revenue share model.
  • Customization Needs: Extensive customization and integration with other systems can incur additional costs, whether through development work or third-party apps.
  • International Expansion: Operating multiple stores for different regions or currencies can affect costs, particularly if additional expansion stores are needed beyond the included nine.

Shopify Plus’s pricing model is designed to accommodate the growing needs of large businesses, providing a cost-effective solution relative to the value it offers in terms of scalability, security, and comprehensive support. Businesses considering Shopify Plus should evaluate their specific needs and growth plans to understand how Shopify Plus can serve as a pivotal part of their e-commerce strategy.

How to Get Started with Shopify Plus

Getting started with Shopify Plus involves several strategic steps to fully leverage its robust capabilities for your e-commerce business. Here’s what you need to know to effectively set up and utilize the platform.

Join the Shopify Plus Academy

The Shopify Plus Academy is an invaluable resource for new merchants on the Shopify Plus platform, providing a variety of self-directed online courses. These courses range from foundational lessons on using Shopify Plus to advanced e-commerce strategies and technical integrations. To access the Academy, simply visit the Shopify Plus Academy website or navigate through your Shopify Plus account dashboard. Here, you can log in using the email associated with your Shopify account and start exploring the various courses designed to optimize your use of the platform.

Customize Your Checkout Experience

Shopify Plus allows for extensive customization of the checkout process to enhance customer experience and align with your brand’s aesthetic. Utilize the Checkout Extensibility features to tailor the checkout process. This includes everything from adjusting the layout and adding custom logic to incorporating unique branding elements. These customizations are not only upgrade-safe but also integrate seamlessly with Shop Pay, ensuring high conversion rates and a consistent experience across your guest checkout and Shop Pay.

Set Up Automation Tools

Automation is essential for efficiently scaling operations on Shopify Plus. With tools such as Shopify Flow and Launchpad, you can automate routine tasks and streamline complex workflows, boosting productivity and freeing up time for strategic initiatives. Shopify Flow allows you to create custom workflows for tasks such as inventory management, customer loyalty programs, and fraud prevention. Launchpad, on the other hand, is perfect for scheduling and running sales events, product drops, and marketing campaigns, effectively turning these events into streamlined operations.

Install a Help Desk Ticketing System

Integrating a help desk ticketing system like Richpanel or eDesk can significantly enhance your customer service capability. These systems provide a centralized interface to manage all customer communications across various channels, including email, live chat, and social media. Implementing a help desk system helps in automating responses, managing complex tickets, and centralizing customer interactions, which can improve response times and customer satisfaction.

Final Thoughts

Reflecting on the insights shared throughout this article, it’s clear that Shopify Plus offers an unparalleled blend of scalability, advanced features, and dedicated support designed to meet the needs of high-volume businesses and enterprises. From its robust e-commerce functionalities to its customization potential and global reach, Shopify Plus ensures that businesses have the necessary tools to thrive in an increasingly digital marketplace. More importantly, this platform provides a solid foundation for growth, enabling companies to navigate the complexities of scaling with ease and flexibility.

As businesses continue to evolve and seek solutions that can accommodate rapid growth and changing consumer demands, Shopify Plus stands out as an essential partner in the journey towards e-commerce excellence. What’s more, for those seeking to amplify their online presence further, growing your SEO is a crucial step to getting discovered on Google without the high costs associated with paid advertising.

At Bluesoft Design, we specialize in building amazing, custom Shopify stores and marketing plans, including SEO strategies, tailored to elevate your brand and ensure you reach your target audience effectively. Ultimately, embracing platforms like Shopify Plus, complemented by expert marketing support, can propel businesses into new realms of success and market leadership.


How does Shopify Plus enhance team management and control?

Shopify Plus removes the cap on the number of staff accounts, enabling businesses to grow their teams without additional expenses. It enhances control over staff actions within the Shopify admin area by offering advanced permission settings. This includes distinct permissions for exporting reports and accessing specific applications, providing a more tailored and secure management environment.

What are the primary constraints of Shopify Plus?

The most significant limitation of Shopify Plus is its inability to support a multi-store architecture. This shortfall makes it challenging for merchants to manage multiple brands or international operations as effectively as they might on other platforms like Magento or Salesforce Commerce Cloud, which are designed to handle such complexities more efficiently.

What sets Shopify Plus apart from the standard Shopify platform?

Shopify Plus sets itself apart from the standard Shopify plan through several exclusive features aimed at enhancing functionality and scalability. These include the ability to write custom scripts for process automation, access to advanced reporting and analytics tools, customizable checkout pages for a branded shopping experience, cart recovery options to reduce abandoned carts, improved scalability for growing businesses, and dedicated account management for personalized support.

Is upgrading to Shopify Plus a beneficial move for businesses?

For businesses aiming for higher growth levels, Shopify Plus presents a compelling option. It offers greater flexibility in managing the store’s code, more comprehensive support options, and enhanced permissions. These features collectively provide a robust foundation to support business expansion, making Shopify Plus a worthwhile investment for those seeking to leverage these advanced capabilities.


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