Vipac

Overview


Vipac is 3rd generation family owned packaging company located in Edison, New Jersey. Vipac specializing in various types of packaging including: vinyl, PEVA, custom shopping bags, garment, cosmetic, bedding and more.
Vipac has been in business for over 30 years and had created a strong reputation for themselves in the industry. Since Vipac was established before the internet was popular, they became used to handling their business the old fashioned way rather than updating it for the 21st century. As a result, their website became out of date, their online reputation was ignored and when the internet dominated the working world, they were losing out on more business than they though.

Challenges


Vipac was an established business with a strong word of mouth reputation but lacked any online presence. Their website had been ignored which hurt their rankings and their website was infested with spam. Our goals were to redesign the Vipac website and grow their online presence.

Solutions


We setup Vipac with a customized plan that included a redesigned website, online reputation building and website security. With those measures in place, we were able to

  • Remove any residual spam and secure their site against future attacks.
  • Update their website with the latest best-design practices in place
  • Raise their rankings on Google through a variety of different SEO practices

Scoreboard

  • +39.78% in overall traffic
  • +36.06% in new visitors
  • +18% average time on page
  • -1.065% bounce rate

Related Case Studies


Prime Line Packaging

Prime Line Packaging is a family-owned business with over 60 years of experience in custom printed and designed packaging based in South Plainfield, New Jersey.

VIEW DETAILS